Here’s Why You’re Likely To Be Wasting Time And Money On False Marketing Metrics
John Wanamaker is famous for saying, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half!” With an ever-growing number of sophisticated online tracking tools, you’d think that wasting advertising dollars would be a thing of the past.
Many business owners and managers we talk with wait FAR too long to check their computer network’s health and security. Unless you are actively performing regular daily, weekly, and monthly maintenance, a nasty virus, malicious hacker,
unexpected software corruption, hardware failure or dozens of other problems could catch you off guard and result in extensive downtime, data loss, and expensive data recovery efforts.
As of last April, mobile-friendly web sites were given a big leg up on competitors. Known as “responsive” web sites, these sites instantly adapt to whatever device you are viewing them on.
As users were turning to smartphones and other mobile devices to surf the web, Google realized that most sites didn’t display well on mobile devices.
You know the standard approach – first, identify your company’s weakness and then do everything you can to fix it. Practice at it relentlessly, feed your team (and yourself) with constant affirmations, do anything you can to dive deep into your weakness and fix it once and for all.
If your company is not fully compliant with Payment Card Industry (PCI) Security Standards, you could be at risk of a serious tangle with fines and lawsuits. Technically, PCI guidelines are not a hard-and-fast set of laws. However, merchants can still face hefty liabilities for not meeting them.
In a December 2014 survey by the National Small Business Association, 61% of small businesses reported being victims of cybercrime within the past 12 months. The average cost to recover from a cyber-attack skyrocketed from $8,699 per attack in 2013 to $20,752 per attack in 2014. And 68% of the businesses targeted, said they’d been hacked more than once.
You regularly back up your computers (or at least you should), but do you do the same with your smartphone? Given the massive amounts of contact information, photos, videos and other data we all carry around on smartphones, it’s critical to back them up or risk losing all that data forever.
It’s probably true that most people who work with us will never care as deeply as we do about building our business. If they did, they’d probably be working for themselves! Yet there’s a great deal we can do to raise the commitment level and inspire them to peak performance.
In 2002, McDonald’s decided to implement a system to provide their corporate executives with a bird’s-eye view of their 30,000 stores, to track, measure and monitor everything from profitability to cooking-oil quality. The project, named “Innovate,” was a massive five-year project with a billion-dollar budget.
Confusion. Dizziness. Fatigue. Muscle cramps. These are some of the first signs of heat exhaustion in humans. But did you know that your SERVER can also suffer from heat exhaustion and “meltdown,” causing slowness, blue screens, random reboots and complete meltdowns? If you keep your server in a closed closet or other small, confined space, here are three things you need to address during hot summer months to avoid premature loss of your equipment and data.