Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses (SMBs). The huge investment required to hire data-delving specialists makes us think BI is only for larger organizations. But this is no longer the case. Not only does a growing selection of self-service tools make BI more affordable for SMBs, but […]

A dashboard is a single display that provides all the information you need to make important business decisions and manage your company. While dashboards are generally helpful, you need to choose the one that works best for your company’s objectives and goals. Here are three types of business dashboards to consider. Strategic dashboards Ideal for […]

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference. Here’s a handful of reasons to make the switch. Grows […]

It’s one thing to collect your business’s data, but turning that information into insights that propel your organization toward growth is quite another. Analyzing your data can be daunting, but it shouldn’t get pushed to the bottom of your to-do list. Here are a few tricks you can use to make better forecasts. Many businesses […]

As machine learning, digital storage, and analytics software get more advanced, data is becoming more valuable than ever. Even businesses that don’t rely on data to operate are starting to find ways to get more value out of their information. Microsoft’s newest platform is an excellent example of that — and it’s free! What is […]

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM. Grows with […]

With Business Intelligence software, companies have the ability to pull data from various sources throughout the company, from human resources to accounting and marketing reports. By combining information from across departments, owners have all the data they need to make the best decisions for their company. Let’s see how BI technology can help companies budget […]

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that, […]