Making the most of Google Analytics

In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market.

Don’t let a power outage hurt your business

There is nothing worse than having a productive day at the office become undone due to a power outage. Losing power for even a single minute can have far reaching effects on your company’s operations as you need to make sure everything is running properly and all data is accounted for.

Social Media in the Middle East

What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re tempted to think the latter, think for a moment about those countries where their citizens don’t have the choice.

IT security predictions for 2016

As shown by recent high-profile hacking scandals - targeting everyone from Sony Entertainment to the extramarital-affair-facilitating website Ashley Madison - cyber crime shows no sign of disappearing any time soon. In fact, experts predict that 2016 is going to be an even busier year for cyber criminals, hackers and scammers.

How big data can increase your profit

Big data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit.

How data adds value to your business

Are you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data.

Business interruption insurance 101

Natural disasters have increased exponentially in the last few years - something that has resulted in a number of small and medium-sized business owners turning to business interruption insurance for protection. Covering many scenarios that regular business insurance simply ignores, adequate protection can be the make-or-break factor when it comes to surviving a natural or manmade catastrophe.