One of your business’s most valuable assets is data, and ensuring its safety should be a top priority for your IT department. But what of the fact that there are so many different types of data nowadays? It seems like every few months there’s a new buzzword for the latest flavor, so it’s important that you get a taste of each new kind to ensure you’re up-to-date.

Big data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit.