Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as "tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.
Good cyber security, much like the best NBA defenses, must be strong and able to stop threats from every which way. For the Milwaukee Bucks, their on-court and cyber security defense could both use a little practice. Yahoo! Sports reported that the Milwaukee Bucks sent out the names, addresses, Social Security numbers, compensation information and dates of birth of players as part of a spoofed email attack.
The Facebook Ad platform can work wonders when you apply these principles:
Have a strategy. Don’t make the mistake of diving in without knowing how the money you put in will actually pay off.
Remember “T-O-M”: TARGET the right audience with a great OFFER wrapped in a compelling MESSAGE.
Write great copy.
Google Keep runs faster with a cleaner mobile interface than Evernote.
It also wins on consistent quality of search across devices. Where Evernote shines is in its ecosystem of third-party integrations that add cool features.
And its Clipper extension makes it easy to save web pages from Android or iOS directly into Evernote.
Keeping in touch with new and current customers via social media can suck up your time. Social media apps Buffer and Hootsuite both aim to help you achieve more impact in less time. So which one is right for you?
While Hootsuite offers a full-featured social media dashboard, Buffer focuses simply on prescheduling your content.
In The Matrix, Neo opens his eyes after being programmed and tells Morpheus, “I know Kung Fu.”
According to futurist and world-renowned inventor Ray Kurzweil, conversations like that will actually take place within the next 20 years. By implanting blood-cell-sized, cloud-connected nano-robots into the brain, humans will be able to literally download any skill set or body of knowledge from the cloud.
Many of America’s favorite companies began as a small start-up.
Ben & Jerry’s sold ice cream out of an old gas station when they first opened in 1979. Mark Zuckerberg created Facebook in his college dorm room. Starbucks started with just one location in Seattle, Washington.
Video streaming from the air is about to get much more affordable.
It just so happens that the brains, gyroscope, GPS and camera aboard all those new drone cameras you may have seen can also be found in your smartphone...
Slip your smartphone into a PhoneDrone Ethos, and you have your own flying camera at a fraction of the cost of a fully equipped camera drone.
It’s one of those little secrets that nobody wants to talk about...
The term “Shadow IT” refers to apps and devices used at work that operate outside your company’s sanctioned policies and protocols.
Shadow IT takes many forms, like conversations on Facebook Messenger, Google Hangouts, Gmail or Skype.
Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company.