Marketing is about connecting with consumers.
Great marketing, though, is about transforming those consumers into fans, raving fans – people who feel loyalty, and feel invested in your business and its success. Here are some creative ways to start converting your customers into your biggest fans.
The techno-geeks over at Hello Inc. have just released Sense, a device that helps you wake up feeling great. A tad smaller than a baseball, this little sphere sits on your nightstand next to your bed and monitors conditions in your room while you sleep.
It’s only natural that when you hear of a disaster you think it couldn’t happen to you.
That’s why, even though we’re told constantly that we should diligently maintain a working backup recovery system because all our company’s data could be lost in an instant, we tend to brush off the advice.
Similar to the shakedowns you see in mob movies where innocent shop owners are forced to pay “protection money,” deploying ransomware is a means of extortion. Computer hackers install it on your network to seize control of your company’s precious confidential data, then demand payment for its safe return.
Hardware maintenance and upgrades can consume a big sum of your business’ time and money. But with Hardware-as-a-Service (HaaS), a solution in which you pay a Managed Services Provider a subscription fee and let them take care of all your hardware-related issues, including upgrades, maintenance, and management, you can be sure of your hardware functionality and performance.
What tech fads has your SMB recently written off as silly and not worth your time? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem at first, these trends helped to make a lot of businesses a lot of money. Navigating the quickly rising and falling auspices of the tech world may seem like a lost cause, but with the right know-how, you can make, connect, and catch profits by exploiting the tech trends of the day.
One of your business’s most valuable assets is data, and ensuring its safety should be a top priority for your IT department. But what of the fact that there are so many different types of data nowadays? It seems like every few months there’s a new buzzword for the latest flavor, so it’s important that you get a taste of each new kind to ensure you’re up-to-date.
Of course, page-load times can affect conversion and brand perception. But did you know they also affect user heart rate and stress levels? According to a 2016 study on mobility by Ericsson, page-loading delays lead to an average 38% jump in heart rate.
By 2018, owning your own battery-powered VTOL (Vertical Takeoff and Landing) two-seater could be one step closer to reality. That’s the plan for the Lilium Jet, being developed in Germany under the auspices of the European Space Agency. This Jetsons-looking aircraft sports “fly-by-wire” joystick controls, retractable landing gear and gull-wing doors.
Soon, we won’t be fumbling around with a gazillion different apps, trying to figure out which one turns off the sprinklers in the front yard... Apple Siri, Amazon Echo and now Google Home all point to the future of digital living. When it comes to voice plus smart machines vs.