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Social media drives business development

Social media drives business development

Social media has been increasing in popularity amongst business owners more than ever before. From LinkedIn to Twitter and Facebook, social media has enhanced ways in which businesses communicate with one another, leading to quicker connections and even stronger relationships.

Social Media Marketing Tools: 8 Picks

New social media marketing tools seem to pop up every day, so here’s some help sorting the best from the rest: MENTION: Google Alerts for the social web. MENTION helps you monitor your brand’s presence on social networks, forums, blogs and more.

  Internet Vigilance Internet Vigilance

  Internet Vigilance  Internet Vigilance

Despite constant development in security and stability, the Internet still remains very much a Wild West landscape.  You can navigate through it, but you never know when you might encounter a hidden danger.  Threats exist on a global scale. Cybercriminals want information.

Take Your Profits First, ALWAYS

The formula for profitability has been established for ages.  Every business owner, CEO, freelancer and entrepreneur knows it.  It is required by Generally Accepted Accounting Principles (GAAP).   GAAP’s fundamental formula for profit is simple:  Sales – Expenses = Profit There is just one problem…the formula hurts profitability.

Is Your Old, Outdated Phone System Causing More Problems Than It’s Worth?

If you think you have outgrown your current phone system and are tired of downtime, dropped calls, repairs, and maintenance, it might be time for you to consider a VoIP system for your office.  The right VoIP system can likely save a considerable amount of money AND give you more features and flexibility to support customers, drive sales and manage calls throughout your office.

3 IT security take-aways from the Sony hack

3 IT security take-aways from the Sony hack

Any business can become the victim of security breaches on a mass scale, as shown by the debacle which recently eclipsed Sony and forced it to temporarily cancel the release of blockbuster movie The Interview. Beneath the dramatic headlines are lessons for small business owners everywhere in how simple errors in IT security management can have grave consequences.

Is an expired antivirus a big deal?

Is an expired antivirus a big deal?

If you want to keep your business data and systems secure it is essential that you have an antivirus or antimalware scanner installed on every system. While the install rates of these programs in businesses is nearly 100%, there is an increasing trend where some companies are letting their subscriptions expire.

Spear phishing attack uncovered

Spear phishing attack uncovered

There are so many ways that hackers can gain access to your computers and systems it boggles the mind. One of the more popular tactics employed is the increasingly common spear phishing. In early December 2014, news broke of a new, super savvy, spear phishing campaign that had succeeded in scamming top Wall Street companies and could be a danger to small businesses as well.

Define: Online backup solutions

Define: Online backup solutions

When it comes to backing up your important business data, there are many options available to your company. One of the increasingly common choices is to use online or cloud-based backups. Despite the popularity of these systems, there is still confusion over what exactly online backup is and the benefits it can bring businesses.

Social media: Why content isn’t shared

Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact.