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The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant.

Signs you have weak enterprise security

As cyberthreats become more sophisticated, many businesses need to prioritize cybersecurity more than ever. But are you sure that your security measures are keeping your enterprise IT assets safe? Here are five signs that they may not be effective.
Open wireless networks
With just one main internet line and a couple of wireless routers, an entire office can get online.

Things to look for when buying a Wi-Fi router

A strong network enables your business to surf the web and access cloud productivity apps. Behind these networks are Wi-Fi routers that keep your devices connected to the internet. While there are many more components involved in setting up a strong network, your choice of router can make a huge difference.

Don’t be a victim of juice jacking

Smartphones have become an indispensable tool for most of us. We use them for a wide range of activities, from gaming to checking social media to accessing work apps. Because of heavy use, our smartphones may sometimes run out of battery. When that happens and you’re out in public with no access to your charger, using public charging kiosks to bring your phone back to life can seem like a good idea — but it’s not.

Engaging on-hold messages via VoIP

When an operator asks a client for permission to put them on hold, what they’re really saying is “Can you wait a short time not talking to anybody?” A caller can be put on hold at different times throughout a call, and for varying durations. This lull used to be insufferable, but now you can improve customers’ on-hold experience with Voice over Internet Protocol (VoIP).

VoIP phone systems help make waiting on the line bearable or even downright enjoyable via the sharing of fun anecdotes and info, playing of on-brand music, and the conveyance of engaging messages.

How business intelligence can help small businesses

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed.