Although it is important, security is something that some Mac users overlook. That’s fine if all you do is watch YouTube videos or experiment with Photo Booth, but not if you use your computer for day-to-day business operations. Prevent internal and external threats from harming your device with these tips.

As a business owner, it’s important to be aware of the unexpected costs associated with the cloud and what measures you can take to keep those costs down. They might not add up to much at first, but could eventually cost you more than the service is worth.

The new flashy set of PCs your company just bought last year are becoming outdated, and you don’t have enough IT staff to maintain them. If this is your current situation, it might be time to consider Hardware-as-a-Service (HaaS), a pay-as-you-go model where you pay your managed services provider (MSP) a monthly fee to take care of all your hardware needs.

Microsoft Edge has replaced Internet Explorer as the default web browser on Windows 10. Edge offers plenty of new features that optimize web searches and ensure a seamless transition from any web browser. Here is the rundown on some noteworthy features:

Import favorites
You can easily import the list of websites you've marked as favorites from any web browser to Microsoft Edge.

Google wants users to use a prompts-based 2-Step Verification sign-in instead of the SMS two-factor authentication. This is partly because the National Institute of Standards and Technology disqualified the latter from its list of preferred authentication methods.

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out.

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and driving revenue.