Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

Is your VoIP distributor right for you?

If you’re itching to switch your old phone system to Voice over Internet Protocol (VoIP), you may be overwhelmed by the number of choices of distributors available. Many of them claim to be “the best” or “world-class” — but are they really? Can they meet your business needs? Before you choose a VoIP distributor, consider […]

Ways IoT will change the business world

In today’s corporate environment, most industries are ready for the Internet of Things (IoT) in their own unique ways. Let’s take a look at these examples of utilizing IoT in various business niches that are in operation or will be implemented soon. Improved logistics With IoT sensors, supply chain management and order fulfillment processes improve […]

Perks of using dual monitors

Some things come in pairs, including glasses, shoes, and, for busy office workers, computer monitors. The concept of using two monitors at once is unconventional for some, but staying in familiar territory when it comes to working at a desk might not be best for productivity. If you’re hesitant about your employees using two monitors […]