If you want your website to achieve success, then you need to focus on conversions rather than simply website traffic. Without any conversion rates, all that web traffic will amount to your site visitors leaving without taking a conversion-oriented action such as subscribing to a newsletter or turning into buying customers.

When it comes to choosing the right work device policy for your business, you will likely come across two options: bring your own device (BYOD) and choose your own device (CYOD). Both of these solutions have their own unique benefits, but which one is right for your business? Let's take a closer look at both BYOD and CYOD.
What is BYOD?
With BYOD, employees use their own devices, such as smartphones and laptops, to connect to the company network, access business data and applications, and perform work-related tasks.

Making sure your website is easy to use is crucial to attract prospects and convince them to buy your products or services. Here are five tips that improve user experience, site trustworthiness, and conversion rates.
1. Optimize your website for mobile devices
More people are now surfing the web via smartphones and tablets.

Mobile devices are generally less secure than laptop and desktop computers. While there are available anti-malware applications for smartphones and tablets, they aren’t as comprehensive as those for laptops and desktops. Additionally, some mobile devices aren’t compatible with certain security applications or measures implemented by businesses.

Bring your own device (BYOD) and choose your own device (CYOD) policies are popular among businesses across industries these days. Both give employees the freedom to choose the devices they’re most comfortable and familiar with, empowering them to be more efficient and productive.

Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services.

Cybersecurity has long been paramount for businesses that utilize digital solutions, but it’s even more necessary for today's distributed workforces. As cloud and mobile technologies continue to prove their value amid a public health crisis, it’s important that you take proactive steps to manage and protect company mobile devices.

While mobile devices cannot equal what desktops and laptops can do, they’re inching pretty close to matching them. That’s why businesses are allowing their employees to use their smartphones and tablets, which help increase productivity and enhance collaboration.

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

Increased productivity and constant collaboration are two of the main reasons why businesses have integrated a mobile policy into their business. This means an increased use of mobile devices such as smartphones and tablets in daily operations. But as the number of mobile users continues to grow, so does the number of cyber crime.