For many businesses, advertising on Facebook can be a big time and money suck. Even though Facebook is the #1 social media tool, it can be difficult to get a great ROI since you’re marketing to a wide range of prospects.

The biggest problem is getting a qualified prospect to “Like” your company Facebook page so you can market to them…but who goes out and likes a potential vendor’s page? Nobody, that’s who! And if you market based on demographics, then you’re targeting a bunch of people who don’t know you on a platform where they’re not looking for your product or service in the first place.