Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses (SMBs). The huge investment required to hire data-delving specialists makes us think BI is only for larger organizations. But this is no longer the case.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.

Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses; the large investment that has traditionally been required to hire specialist data-delving experts makes us think it’s the preserve of larger organizations.