Many small- to medium-sized business (SMB) owners fail to prepare for major crises like flood and ransomware attacks. Disaster events can cause downtime, which can result in lost revenue and lower profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers to their competitors.
In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was "very unlikely" for them to purchase from "ugly" websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead.
Business continuity plans (BCPs) are designed to protect an organization’s critical data in case of a crisis. But there is more to BCPs than securing data; it also entails making sure employees are safe during a disruption. If you want an infallible business continuity plan, cover every base and avoid the following mistakes.
Hurricanes are a common occurrence in many parts of the United States. Not only do they destroy property and endanger lives, but they can also disrupt your business’s operations. In this blog, we offer tips on how you can ensure fast access to your data following a disaster and immediately get back to business.
Investing in new IT tools is one of the best ways to improve your business’s efficiency, data security, and ability to serve your customers. But it won’t always produce the outcomes you want if you go about it haphazardly. When purchasing new technology, make sure to avoid these mistakes.
A cloud-based order management system (OMS) is a powerful and intuitive tool for tracking orders, sales, and inventory as well as streamlining the processes involved in order fulfillment. Learn more about this essential tool and its many benefits to eCommerce businesses.
Technology helps businesses grow. However, with so many innovations available, identifying what to adopt can be bewildering. Virtual reality (VR) is cutting-edge tech businesses can invest in, but is it right for yours? Find out by checking out our list of VR advantages and benefits.
Technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs. If you’re looking to stay ahead of the competition, simple technology strategies like the ones below can dramatically enhance your business performance.
More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects.
If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience.