As Inc. writer Rohit Arora puts it, “It may be 2017, but many companies are still conducting business like it’s the 20th century.” According to data collected in a recent CNBC report, close to half of small businesses don’t even have a website, and even fewer around 36% use a website to stay in touch with their customers and prospects. But if we can learn something from Nick’s Pizza & Deli in New Jersey, it’s that even the smallest companies can leverage new technologies to dramatically increase sales. The restaurant partnered with a company called The Block, a business that builds websites for small businesses, granting them online ordering capabilities. As a result, Nick’s owner estimates an increase in annual revenues of around 15% to 20% in only six months. When you make it easy for your customers to pay, you drive further sales. It’s that simple.