Why you should consider softphones over desk phones

Desk phones that sit in the office are quickly becoming obsolete as many employees work off-site. Instead of traditional telephony systems, forward-thinking businesses are using softphones for most, if not all, of their communications. If your company hasn’t already done so, here are five compelling reasons why you need to start using softphones.

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection system in place.

How to make the most out of your CRM

The effectiveness of your business's day-to-day operations is the best indicator of whether your customer relationship management (CRM) software is performing to expectations. CRM is revolutionizing the way businesses interact with customers, but are you integrating CRM into your business in the best possible way? Learn how you can transform your business with the following best practices:

Always update customer information

A CRM system is only effective when the data it provides is current.

CRM tips and tricks for beginners

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.