Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.
SMBs are steadily transitioning from traditional phone services to VoIP solutions for team collaboration. Since VoIP threats don’t make headlines as often as cyberthreats like ransomware and phishing, not everyone knows how to combat them. Here are five tips to secure your company’s internet-based communication devices and services.
If you think Google Apps is already doing a great job by making difficult tasks easier, you might want to know how it does that. G Suite applications use machine learning algorithms that not only help you with hard tasks, but also help you avoid repetitive ones.
Why do hackers attack? Is it for money, notoriety, or political reasons? As a business owner, you should always try and find out the motive behind an attack to help you determine whether or not you’re a target and what data you need to protect. Let’s take a closer look at four different types of hackers and their motives.
When it comes to business computers, you can't mess around. The wrong choice of hardware can pile up costs for any small- and medium-sized business (SMB). You don't need unnecessary repairs, incompatible systems, and data breaches slowing operations down or draining resources.
A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It's possible for these negative reviews to end up on the first page of your search results.
Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.
With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to DR myths that can safely be ignored. If you’re uncertain as to how DR has changed and are ready for an update, here are some myths that you ought to ignore.
Unified communications (UC) solutions have many advantages over traditional phone systems. It’s the way to go if you want to save money, increase employee productivity, and boost profits.
Companies in the United States and the United Kingdom have lost a total of $37 billion because of poor communication, according to The Holmes Report, the voice of the global public relations industry.
The Rio Summer Olympics took place years ago, but the hackers who infamously used social engineering to exploit the event are still with us. Although business owners may think that their systems are safe from malware, they may not be prepared for social engineering.