One issue that’s sparked a large amount of debate is whether or not companies should allow their employees to access social media while at work. One thing's for certain, the number of employees who actually use social media on a regular basis is large, and growing. There will come a time when companies that block social media can no longer afford to do so.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

There are many advantages to allowing access to social networks at the office. If you‘re hesitant to completely open the social media floodgates, try doing so in short periods, like the final three hours of the working day.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

Most businesses have started to take social media seriously. They are spending time and effort developing their profiles and reaching out to customers. It makes sense for a business to have an online presence beyond their website. Are you taking advantage of all the available options the Internet has to offer? If not, it may be time to start.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

The thing about the social media boom is that so many people are thinking of ways to make it better and to put a unique twist on an otherwise used and reused concept. Pinterest is one of the few that have been successful at this – which means, like in any other social media platform, businesses stand to benefit provided they use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Most of us have a voice, and we know how to use it. It’s one of the first things we learn after we are born. If this is one of the simplest things in human nature, why are voice controlled operations so few and far between in business? Is it time to start looking at implementing a UC system to improve efficiency, safety, and effectiveness in your warehouse?

Business processes and activities in the warehouse have traditionally been very receptive to automation, with the goal of improving efficiency and effectiveness. Automation has been focused on areas including managing stock levels, tracking stock movements, and more. The processes done on the warehouse floor itself, such as item picking and packing, are now largely run by computer-based systems. One attempt at automation included outfitting staff with handheld systems, but they proved to be impractical or prohibitive since they required the use of both hands, were complicated to use, and made the overall process too complicated. Employees have generally preferred to stick with the simple pen and paper instead. But recent advancements in human-to-computer interfaces—such as the use of voice commands instead of keyboard and mouse, pen-based, or touch based systems—promises to change this.

Using voice technology, warehouse staff and managers can now send and receive instructions via voice, using a headset connected to a back-end system that understands and processes voice instructions and can respond in a natural sounding human voice. This can result in:

• Faster and more accurate order fulfillment: Warehouse staff can be given more specific and accurate instructions allowing them to navigate the warehouse, identify specific bins or pallets containing items for packing, and be able to pick out the correct quantities for the right order.
• Cost savings: Faster and more accurate fulfillment can result in reduced costs over time as it reduces the need to redo work, avoids costly customer returns and dissatisfaction, and lessens other costs such as training time for employees.
• Improved safety: With pallets and bins stacked in long, tall rows, forklifts and other heavy machinery zipping from one place to another, and people moving around, usually in a hurry, with both hands full and sometimes distracted, accidents are commonplace in warehouses. With voice technology, this can be avoided by getting people to focus with voice commands, and freeing up their hands and body to work on other things.

Voice technology in the warehouse is new but promises to deliver great benefits for businesses who employ it. If you are interested, let us know so we can help you find out how UC can enable your warehouse or any other part of your business today.

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

1. Log into your Twitter account
2. Press the # Discover button at the top of the page
3. Press Find Friends
4. Log into the various accounts available
5. Add people as followers

This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds You can combine your Twitter and Facebook feeds easily:

1. Log into your Twitter account
2. Select Profile Settings
3. Select Profile
4. Select Post your tweets to Facebook
5. Follow the instructions provided

Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you - so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.

For many businesses, it's hard to draw the line between what they can and cannot do when it comes to social media. And while social media use can help boost a business's growth, it can also impair growth when it's used the wrong way. Here are some important practices to remember when using social media for business.

Social media is booming. Since its introduction a few years ago, social media platforms have not only changed the way people connect on the internet, it's also changed the way business is done. When applied correctly, it's a cost-effective tool that helps businesses connect with a much larger audience and client base, as well as potential clients. That is, however, IF it's used properly.

One common mistake businesses make is the failure to draw the line between personal and professional. While showing a human aspect of your business isn't bad at all, doing it too much makes you less consistent as a business entity and makes followers or audiences lose touch of what you're really about.

Another common error is the failure to handle bad feedback correctly. More often than not, one negative comment can balloon into a full blown argument that will only give people an even more negative impression about you and your business. While you should acknowledge even bad feedback, more detailed discussion should be done privately and only between the parties concerned.

Social media is not a "set it and forget it" kind of thing. You need to constantly update and monitor your social media platforms so they don't become stagnant. People will be more encouraged to follow you on Twitter or visit your Facebook page if they have something new to look forward to every once in a while. Make sure, though, that you don't post too frequently – or worse, fall into the trap of making it too promotionally-driven, which comes across as self-serving and impersonal.

If you're interested in knowing more and drawing up a comprehensive and effective social media plan for your business, please don't hesitate to contact us so we can discuss things and better respond to any issues or questions you might have.

Getting dazed and confused with all of the options for chatting, texting, tweeting, posting, liking and poking people at work nowadays? Fear not, Unified Communications can help you and your business manage and make sense of all of these different communication forms. Read on to find out more.

Because of continued improvements in technology and changes in the way people work, we now have a multitude of options to communicate with one another. This can be both a boon and a curse, as not only do we have to learn and master a variety of devices from which to communicate—but also contend with an equal or higher number of forms with which to communicate. For example, not only do we make a phone call to talk nowadays, but we also chat, text, tweet, post, like, poke, huddle, share screens, do white board sessions, and more. We can do all of these whether on the desktop computer, laptop, netbook, tablet, desk phone, mobile phone, TV – and soon maybe even from the kitchen refrigerator! Not surprisingly, people have started looking for ways to tame and simplify all of this complexity—and thus was born the concept of "Unified Communications."

Unified Communications, simply stated, encompasses the organization of different communication tools and models so that it can be used and managed in an integrated way, with the goal of improving flexibility, efficiency, and effectiveness. To illustrate the benefits of Unified Communications, here are some examples of how it can be used in several business scenarios:

1. Have a "single number to call" or a simpler way of reaching people. Instead of remembering and sharing a phone number, IM handle, email address, twitter account, and more, you can have just one number or address by which people can reach you—and systems will bridge that with whatever device or application your Unified Communications happen to be on or you prefer. So you can easily have calls placed to your desk phone routed to your mobile phone when you are out, and have voice mail emailed to you as a recording in case you can't answer.
2. Reaching people when you need them. If you are working remotely, or managing remote workers, Unified Communications systems can indicate your or your colleagues' location or "presence"—i.e., whether you or they are available at the normal location, working remotely, or out in the field.
3. Synchronous or asynchronous way of working. If you work with people in different time zones you can opt to conference when your schedules overlap, or swap messages that can be answered at their convenience if they don't —and be able to track and tie all of these together.
4. Richer collaboration. If you work on projects, Unified Communications can allow you or your team to get in touch and collaborate in a richer and more interactive way. While working on a project you can chat, switch to voice calls for better clarity, or conference via video to provide more context, as well as share screens for easier collaboration—all from a single screen or session.
5. Application integration. Imagine if you had the ability to call people from your email application's address book, or initiate a web conference from your instant messaging tool. With Unified Communications that is all possible.

Unified Communications may sound expensive and complex, but in reality it can actually lessen costs and make things simpler for you and your business. Learn more about Unified Communications and what else it can do to improve your business by contacting us today.

Thinking of adopting a "bring your own device", or BYOD, policy at work? Learn more about what it is, why it's becoming popular – and what you need to consider before rolling it out.

You may have noticed more and more of your employees or colleagues bringing their own computing devices to work—be it their mobile phone, tablet, or laptop. Or perhaps in your company or in other companies you may have seen, they have let people decide which device they prefer because they are used to it at home. You may not realize it, but this is all part of a large trend called the "consumerization" of IT, in which the influence of consumer technology is being increasingly felt in the workplace. With the wide availability of cheap but powerful mobile devices and online services, a growing number of people are being exposed to the latest technology at home first—adopting them at a rate faster than most businesses are able to manage. This flips on its head the old paradigm in which traditionally new technologies would be rolled out to businesses first, before they would find their way to consumers.

This trend, plus the increasing sophistication of young workers today and their frustration with the tools available to them at the office, is pushing some companies to adopt a "bring your own device" or BYOD policy at work. They are not alone. According to research by technology analyst group Gartner, end users, not the IT department, will soon be responsible for 50 percent of business IT procurement decisions—ultimately bringing and running their own systems on company networks. Meanwhile, according to management consultants Accenture, around one-third of today's younger generation of workers (a group called "millenials") not only wants to use the computer of their choice at work, but also wants control of the applications they use too.

The benefits companies cite to adopting a BYOD policy are many, among them:

• Savings on capital expenses and training costs in using company equipment—compensating employees instead via other means such as flexible work hours, subsidized purchases, insurance, and other benefits.
• Less management headache—effectively letting employees decide what to use releases the company from some overhead and management responsibilities.
• Improved employee satisfaction—by giving employees the freedom to use devices and applications that they prefer.

However, before you consider letting employees bring their own personal technology to the work place, be aware that there are also disadvantages, and sometimes very real dangers in doing so. These include:

• Non-standardization of hardware, operating systems, and applications. If your business operations require that some equipment is integrated with others, then BYOD can in the long run actually increase IT management costs and decrease efficiency.
• Exposing your network to malware or security vulnerabilities and breaches. When your employees bring their own devices to work, you lose important control over their security. Consumer devices often don't employ comparable bullet-proof security technologies mandated by businesses.
• Leakage of confidential or proprietary information. Employees will naturally do what they want with the data on their devices, even if it doesn't belong to them, or it's against company policies. Employees can also lose precious company data when they misplace or damage their personal devices.
• Lower economies of scale in procurement. Essentially because everyone is buying devices on their own, you miss out on the chance to consolidate purchases and lower purchase costs for everybody.

Have you adopted a BYOD policy at work? Thinking about it? Worried about this trend? If you need to understand BYOD better so you can define a policy for your staff, contact us and see how we can help.

With today's advancements in technology, and the constant lowering of prices as technology achieves mass adoption, VoIP is now within easy reach for most businesses—even small businesses. Read on to find out why you should consider switching to VoIP for your phone and office communication systems today.

If you are running a business, then there is no reason you shouldn't be using Voice-over-IP, or VoIP, to reduce telecommunications cost, streamline operations, and improve the flexibility for your organization today.

VoIP, simply put, allows telephone communications to run over your data network or the Internet. The benefits of this setup are many, and the following are just a few.

1. VoIP allows companies to maximize investments already made in their network infrastructure. The same network which handles the flow of data such as web access and email can now accommodate voice as well—no need to add and maintain additional wires and devices.
2. VoIP can allow you to dramatically reduce the cost of communications, especially for interstate or international communications—everything can go through the Internet instead of incurring expensive long distance toll charges.
3. VoIP allows your employees to be more productive and efficient by giving them the ability to receive and make calls anywhere with a data connection, using their laptop, mobile phone, tablet, or virtually any device connected to the Internet.
4. VoIP increases the number of features you can use with your phone system. For example, it's easier to add extensions to your phone. You can provide a local number or extension for all your staff without additional costs or cabling. You can also set up sophisticated auto answering routines and call routing. You can marry voice messages with email and faxes all in one inbox.
5. You can use VoIP as a tool for real-time collaboration—along with video conferencing and screen sharing. You can employ presence technologies that come standard with VoIP phones and VoIP communication systems. Communicate with colleagues about your presence or receive info on the status and whereabouts of your staff.

Previously, all these benefits were only available with a big price tag and a critical limitation—the unavailability or unreliability of the company's Internet connection—but not anymore. With the great strides made in technology and the wide availability and affordability of broadband connections over the last few years, VoIP is now readily within reach for many businesses—large or small

VoIP is certainly a technology that has come of age. It's cheap, ubiquitous, and easy-to-use, and any business should have VoIP in their toolset. If you are interested in learning more about how VoIP can help your business, contact us today to find out more!

For smaller companies and businesses who are constantly on the lookout for great free finds on the web: here are a few nifty and free online tools that might potentially help you, both in saving costs and boosting your productivity and efficiency.

It is a constant challenge for small businesses to meet ever-changing and ever-evolving IT requirements while balancing a budget and keeping costs reasonable. And with software applications being one of the major factors that contribute to IT maintenance costs, it is always welcome news to come across free tools that work well and efficiently despite the lack of a price tag.

ThinkFree Online Office One of these applications is ThinkFree Online Office, which is a cloud application that enables you to create and edit documents in common formats. It also comes with free 1GB of storage and allows you to work from anywhere, since the documents are stored online. And with its own app for Android users, ThinkFree is particularly advantageous to people who need to work on the go.

ReqMan Another free cloud-based application that can prove useful is ReqMan, an online project management tool. You can use this to manage and track your different projects using various templates the service provides. And since it's in the cloud, mobile personnel and staff who are given access to your ReqMan account can work even when they're out of the office.

Gliffy Gliffy is a free tool that you can use to create all sorts of technical illustrations – diagrams, floor plans, flowcharts, and more. The basic plan is free, but you also have the option to subscribe to their more fully featured plans for a minimal fee.

ScheduleOnce For managing schedules, calendars, and the like, ScheduleOnce allows you to keep better track of all your appointments, meetings, and deadlines through a single tool. It integrates with your calendar on Google, and then allows other people to see your open times when they can schedule a meeting with you. Think of it as a one-stop-shop for your scheduling needs.

If you want to know more about these tools and how you can best utilize them, please feel free to contact us. We’ll be happy to guide you and help you make the most out of these types of applications to improve your efficiency and bottom line.