Using Facebook Live is brain-dead simple. If you haven’t already, install the Facebook app on your smartphone. Open it up, tap the red “Go Live” icon and you’re on. It tells you how many are watching, plus their names and comments. When you’re done, it saves to your Timeline. And, unlike Snapchat or Periscope, it doesn’t disappear after just 24 hours. You can share, embed, Tweet – or delete – to your heart’s content. And you can filter who sees it. As for content? Interview key employees, big shots in your niche or your customers. Share how you’re making a new product. Or how your team relaxes. Why do it? Your customers love getting that little peek “behind the scenes.”
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